Youtube - Going to where they are

A feature in the Miami Herald TheirTube: Websites compete for video uploading discusses whether smaller websites streaming video can compete with YouTube which 'is so popular it's used as a verb'. Cashing on with our obsession with reality talent shows, it lists websites like TriFame.com, a site that acts as a star search for singing, dancing and modeling and Amuso.com which lets users create their own talent contests for cash, rewards and recognition.....

First Light Movies aims to discover new talent too - emerging filmmaking talent. We showcase the work of our young filmmakers, aged 5-19 both on our own website http://www.firstlightmovies.com/films/ and through our own Youtube channel. The rationale behind the Youtube channel is that we are making our films available to a younger audience by 'going to where they are' a notion promoted by technology, media and education guru Stephen Heppell.

We hope that having a presence on YouTube more young people will find out about what we are doing; they will start to respect filmmaking as an artform that they can use tell their stories, explore their issues and represent the diversity of their lives, rather than just a medium to record to jokes and pranks.

First Light Movies gives young people the opportunity to learn from professional filmmakers, giving them an insight into filmmaking as a career - and making this a real possibility. Many of the young people involved in FLM projects have gone on to work in the film industry and we hope that the talents of many more young people will get real recognition - beyond what they'll get on YouTube or any other online platform.